Microbrewed Marketing April 2018 Recap

What?

Microbrewed Marketing held its first workshop on April 26, 2018. The event was a full-day dive into the marketing strategies and tactics of our guests. Based on the needs of our guests, recommendations were often focused on maximizing the use of the software platform HubSpot.

We also had breakfast, lunch, and a wrap-up event to keep our teams energized.

Why?

Our guests at the Microbrewed Marketing workshop wanted to amplify their marketing strategies, tactics, and HubSpot usage. They know the value of custom consulting, and sought out a solution in the Microbrewed Marketing workshop. Read more

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You’re probably the marketing underdog, and you need to embrace it

The marketing world is turning upside down. Handcrafted, small-batch marketing is beating huge budgets and thoughtless tactics, and the underdogs are winning again and again.

Titans like Anheuser-Busch are still using their conventional marketing models, once the benchmark of the advertising industry, and they’re getting beaten by microbreweries with tiny budgets.

Small companies with once-obscure names like Dogfish Head and Sweetwater are challenging the company famous for “wazzup”, clydesdale horses and frogs. In fact, Budweiser’s parent company is buying up microbrewery brands and creating new products that try to imitate small businesses. They still don’t get it. Read more

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