Entries by Allen Helms

Are You Organizing Your Customer Relationships To Boost Sales?

How do you know if your marketing strategy and execution is successful or not? Most marketers claim to strive for a “results focused” or a “data-driven” approach, but the infamous quote from John Wanamaker that “half the money I spend on advertising is wasted; the trouble is I don’t know which half” still resonates today. […]