You can anticipate mind-opening insights and ideas when you meet the team of inbound marketing all-stars we’ve assembled for your Microbrewed Marketing Workshop.
Envision your experience in the workshop as a fresh serving of custom-crafted best practices, practical and tactical guidance and tangible takeaways you can put into play immediately. Consider our workshop facilitators as your experienced, friendly and helpful inbound marketing baristas and brew masters for the day. We’re here to serve you.
Billy brings creativity and leadership to the team. In addition to serving national and global clients for more than three decades as a B2B marketing specialist, Billy is also a recognized expert in B2B inbound marketing. Billy writes and speaks on the topic of Inbound Marketing and along with others at MLT Creative, founded HUGATL, the Atlanta Hubspot Users Group to help develop and share best practices.
Glenn is known for his award-winning marketing and communications campaigns for category-leading B2B clients, including AOC Solutions, AutoTrader.com, Crider Foods, Airgas Specialty Products and Manheim.com. His specialization in design standard development and brand implementation is often key to clients’ long-term success.
Addison is a seasoned marketing strategist with masters degrees in both marketing and copywriting. Having created marketing campaigns for corporate, small business, government, and non-profit organizations, Addison has mastered the craft of reaching the perfect audience for any client. Prior to marketing within an agency environment, Addison oversaw marketing, public relations, and public service messaging within US Special Operations Command.
Allen implements SalesForce and HubSpot Customer Relationship Management (CRM) software systems for mid-sized Sales & Marketing teams. Allen helps companies develop and integrate their websites and other marketing channels, “Inbound” content, ideal/target personas, and clearly defined sales work-flow processes into one online platform, so they can grow [organically] together and scale.
Spark B2B Marketing
Craig has extensive B2B marketing experience with startups, SMBs and category-leaders in verticals as varied as avionics, industrial gases, vehicle auctions, and SaaS, helping them to increase prospect and client engagement by converting analysis, research and tracking into successful and often award-winning marketing campaigns and programs. He’s adept at taking insights from the 10k foot view then applying them to ensure frontline action translates into achieving success criteria. Craig enjoys distilling the hidden issues from complex problems, qualifying them and then presenting clear, concise solutions. Known for his ability to repurpose, troubleshoot and improvise, it might also explain the ’72 Chris-Craft boat restoration in his backyard.
Fred is a numbers guy. He uses his marketing research background with more recent digital marketing acumen to prove marketing effectiveness. He has worked with B2B and B2C clients of all sizes in leveraging marketing automation for lead generation and customer conversion. Fred has been helping to manage accounts and implement success online since 2011. He is email certified and inbound certified with HubSpot, and has certifications for email marketing with IBM Watson Campaign Automation (Silverpop).
Amy is dynamic and creative professional with broad experience in marketing and product development, including strategic planning, messaging and positioning, web development and content management. Amy’s is skilled in leading teams to execute an effective game plan to deliver the top results.
Roxanne spends her time as an account executive bringing HubSpot’s sales and marketing tools to companies in the Atlanta area (all from HubSpot HQ in Cambridge). With a history in sales engineering she’s spent years working with prospects and customers, training sales teams on HubSpot’s products, and staying up to speed with the latest in all things sales and marketing technology.