About the Microbrewed Marketing Workshop
Our Microbrewed Marketing Workshop Leaders help businesses develop custom-crafted inbound strategies and action plans for measurable and meaningful results. And each has hands-on experience in multiple aspects of inbound marketing and sales enablement.
Each workshop will be an enjoyable and engaging day of new ideas, shared experiences, and immediately actionable insights for all participants. Over the course of four 90-minute workshop sessions, each workshop leader will be working only with your team on the challenges and opportunities that matter most to you!
Learning Objectives
Workshop participants will learn, share and apply fresh ideas resulting in a custom-brewed strategic plan and leave with actionable insights that will help them outthink and outperform their competition with improved inbound marketing:
- Outline your marketing strategy and implementation timeline
- Craft and refine your buyer personas and market segments
- Map the buyer’s journey for your primary buyer persona
- Develop an understanding of how to build pillar content resource pages
- Outline working pillar content, topic clusters, and content offers
- Dive into your CRM solution and map marketing and sales integration
- Workshop your ‘Smarketing’ (Sales & Marketing) goals and objectives
NOTE: Each team itinerary will vary based on your team’s beginning session. All teams will complete all three sessions.
8:00 – 8:45 am / Breakfast in the Training Center – Welcome and Introductions
105 min
A Strategy Special Blended For Your Company
Craft Your Marketing Strategy Document With A Customized Outline & Action Plan
Facilitators: Addison Williams & Fred Spring
105 min
A Custom Content Formula Your Prospects Can’t Resist
Refresh Your Competitive Positioning and Custom Craft Your Message Map, Pillar Content and Topic Clusters
Facilitators: Billy Mitchell and Glenn Taylor
105 min
And So It Flows: Your Marketing Automation & CRM Integration
Workshop Your Workflows and Lead Scoring while Aligning Your Data Flow for the Benefit of Both Marketing and Sales
Facilitators: Allen Helms and Amy Cielinski
60 min conference call
Your Custom-Crafted Workshop Follow-up Session
Subsequent to the Microbrewed Marketing Workshop, your team will receive a detailed summary from each session along with suggested strategic and tactical suggestions you can act on immediately. The workshop leaders you’ve worked with here will schedule a follow-up call with your team to review the summary and answer any questions you and your team might have.
Additional Support After the Workshop:
Your participation grants you an individual 30-minute follow-up call with each of the workshop leaders.
We’d love to hear your success down the road when executing on this marketing base. And, if you don’t mind, we’ll check back in with you after 60 days for you to tell us what you’ve accomplished on this marketing strategy base.
If you need any help within the next 180 days with marketing, your participation in this event grants you valuable potential discounts with our Microbrewed Marketing partners here today since the groundwork has now been laid.